July 15th marked the start of the 23rd annual Beartooth bike rally. Motorcyclists gather from all over the US to ride the highway, and use the town of Red Lodge as a base.
Bikers gathered in Red Lodge on Friday night, filling the streets and bars with the scent of Bud Light and cigarettes–but in the best way possible.
Many people set up tents where they sold rings and leather accessories among other things–and there was even a pop up tattoo shop open though the weekend. One couple was selling rings and metals that were “true frequency” products–meant to “generate fluctuating anisotropic energetic potential”, “increasing coordination and strength and enabling you to fulfill energy demands with greater efficiency” (from their flyer).
This rally is huge for the small town of Red Lodge, and an extremely interesting gathering of a unique culture and group of people, who all come here with the same intent of rallying through the Beartooth Highway with other like minded individuals.
When prompted, “Red Lodge, Montana” could bring up a variety of connotations. A small mining area, a ski resort town, a summer tourism hot spot, a stop off the Beartooth Highway, a gateway to Yellowstone…but there is a bigger picture. Red Lodge is a community with a very rich and interesting history. Upon exploring it and talking with some of the residents there for the first time, it seemed as though there was something new and exciting around every corner. The local stores are packed with interesting artifacts and imagery, and the people that work in them have colorful personalities as well as an investment in the town they live in as well as its history.
A town that has fluctuated in its main industries and population since its founding in circa 1882, Red Lodge seems to be a place that is constantly changing. It is an important town to the state of Montana, facilitating a growing tourism and skiing industry, built upon its rich historic past.